Waretown Branch Ocean County Library Saturday, Jun. 11, 10:30am-12:30pm Your product or service deserves to have its own website. In this free two hour workshop Thomas Forgione will guide you through the choices needed to make a functional, attractive, and profitable website. Mr. Forgione is a resource member of SCORE (a nonprofit association of small business [...]
Unless you've been under a rock you've heard about The Pareto Principle aka the 80-20 rule. It states for many events roughly 80% of the effects come from 20% of the causes. (Not just in life but in business as well.) If you ever wanted to know what advertising and marketing endeavors are bringing in [...]
For retailers that have a storefront it is important to remember that the marketing mix also includes the retail customer experience. When a customer enters your store it's of utmost importance that the proper sight, sound and scents are used to invoke the feelings that will move your customers to a purchase. Now I am [...]
Many businesses have embrace the idea of creating a social media marketing strategy.....Sorry, I mean they are starting to use Facebook, LinkedIn and maybe Twitter. There are big differences between the two ways of doing it. Are you Just a participant? Signing up for the big three is great and I certainly encourage you to [...]
When consulting on advertising I often get asked what the offer should be to get the maximum amount of calls. Here are a few things to consider. The more pain the better. Give as much as you can to get a new customer. Then once you got them you will re-market to them over and [...]
An easy way to spend less on advertising is to make sure that you have a great informative website to compliment all of your advertising and marketing endeavors. Think of your website as the center of all your advertising and marketing. Everything you do will point to the website. Once your website is up, it [...]
We did it again! We created a postcard for Ariba Oil sent it out and they received over 20% return!!!
If you absolutely know without a doubt that you offer a better solution to your customers then your competition and you're still finding it hard to acquire new customers then your must reevaluate your entire sales and marketing endeavors. Call today and we will help you with a FREE evaluation.
A few days ago I was speaking with a client about social media and how it can improve their companies' exposure and in many cases, if worked correctly, can bring them new business. But with social media technology many people rely too much on the actual tool they are using. Social media marketing sites like [...]
When you are advertising your business you need to make sure that you are placing it in the right place and with the right message. These two important items are usually missed simply because many businesses owners do not know exactly who their customers are. You should know your customers Geographic, Demographic and Psychographic variables. [...]