Imagine this…it’s the busiest time of year for your business. The phone is ringing nonstop. Yet you decide to only help roughly half of your customers.

That would be insane, wouldn’t it? Yet that’s exactly what’s happening to businesses that ignore, or fail to optimize their mobile presence.

Google estimates that this year, roughly 44% of last-minute holiday shopping searches will happen via mobile and platform devices. That’s a golden opportunity to introduce yourself to new customers—at the precise moment they’re looking for you.

Even if your business isn’t dependant on holiday shopping, a strong mobile presence has quickly become an integral marketing component. And in the future, mobile’s place in the marketing mix is only going to grow.

Here are 5 quick tips to make sure your business is ready for mobile:

  • Be Ready—In mobile, you have one shot to make an impression. According to a Google survey, 61% of mobile users said they’d be “unlikely” to revisit a website they couldn’t access from their phone.
  • Optimize—Make sure your sites & landing pages are readable for all mobile formats including iPhone, iPad & Droid
  • Stay on Top—Ensure you’re only bidding for the top 2 positions on mobile search. If you don’t know how to do that, don’t worry. We do.
  • Keep It Clean—Mobile marketing has to work on a small touchscreen. So make sure users can quickly & easily find what they’re looking for. Avoid overly graphic, flash-based animation. That’s for the web, not mobile.
  • Think Small—Mobile marketing is the opposite of traditional advertising. It’s more personal, intimate and targeted. Instead of thinking about one mass target, think multiple “targets of one.”

Overwhelmed? Don’t be. Web Alliance International can help you optimize your mobile marketing. So when your customers are ready for you, make sure you’re ready for them. Contact us at 732-818-008 to get started.