Business Card Marketing Tip
Use your business card like a mini brochure and make sure you have all your social media and links to your companies' blog on the back.
You Need To Be Mobile
Did you know that millions of people currently use their cell phones to find companies on the web? They look for company information including phone numbers, directions, products and services for sale and more. Many of them are accessing websites to compare products and prices while shopping to make sure they are getting the best [...]
NEXT EVENT Get Your Business Online
Waretown Branch Ocean County Library Saturday, Jun. 11, 10:30am-12:30pm Your product or service deserves to have its own website. In this free two hour workshop Thomas Forgione will guide you through the choices needed to make a functional, attractive, and profitable website. Mr. Forgione is a resource member of SCORE (a nonprofit association of small business [...]
A quick 80-20 rule technique for your business.
Unless you've been under a rock you've heard about The Pareto Principle aka the 80-20 rule. It states for many events roughly 80% of the effects come from 20% of the causes. (Not just in life but in business as well.) If you ever wanted to know what advertising and marketing endeavors are bringing in [...]
Sight, Sound and Smell
For retailers that have a storefront it is important to remember that the marketing mix also includes the retail customer experience. When a customer enters your store it's of utmost importance that the proper sight, sound and scents are used to invoke the feelings that will move your customers to a purchase. Now I am [...]
Are you sure you’re social?
Many businesses have embrace the idea of creating a social media marketing strategy.....Sorry, I mean they are starting to use Facebook, LinkedIn and maybe Twitter. There are big differences between the two ways of doing it. Are you Just a participant? Signing up for the big three is great and I certainly encourage you to [...]
The importance of a great offer.
When consulting on advertising I often get asked what the offer should be to get the maximum amount of calls. Here are a few things to consider. The more pain the better. Give as much as you can to get a new customer. Then once you got them you will re-market to them over and [...]
How to spend less money on advertising?
An easy way to spend less on advertising is to make sure that you have a great informative website to compliment all of your advertising and marketing endeavors. Think of your website as the center of all your advertising and marketing. Everything you do will point to the website. Once your website is up, it [...]
Ariba Oil gets over 20% redemption for postcard!
We did it again! We created a postcard for Ariba Oil sent it out and they received over 20% return!!!
You might be doing it wrong.
If you absolutely know without a doubt that you offer a better solution to your customers then your competition and you're still finding it hard to acquire new customers then your must reevaluate your entire sales and marketing endeavors. Call today and we will help you with a FREE evaluation.