A few days ago I was speaking with a client about social media and how it can improve their companies' exposure and in many cases, if worked correctly, can bring them new business. But with social media technology many people rely too much on the actual tool they are using. Social media marketing sites like [...]
When you are advertising your business you need to make sure that you are placing it in the right place and with the right message. These two important items are usually missed simply because many businesses owners do not know exactly who their customers are. You should know your customers Geographic, Demographic and Psychographic variables. [...]
After many conversations in the last month I am amazed that many business owners do not train their employees in sales and customer service and this is a huge oversight. If you're a business owner and have employees that answer the phone with the ability to make a sale either a cold sale, up sell, [...]
Many people ask me what are the most important things they can do to increase quality website traffic? Although there are many “most important” things there are two very simple things you can do right now. I boiled it down to two but still after reading this many of you will not implement the advice [...]
Are you wondering why your website is not getting many visitors? One of the reasons is lack of fresh content. A website is a living document on the web. The more you update and add content to your site the better. It will also help your position in the search engine results pages. A great [...]
Imagine being able to effectively and unconsciously influence others to do business with you! How would you like to make use of the psychological secrets of persuasion that only top advertising psychologists know (and employ on you every day)? What guarantees that you do the things you do and buy the things you purchase? How [...]
The other day I was driving home from a client meeting and I noticed a left sneaker on the road just sitting there. I wondered to myself, who owns this sneaker and are they aware that the sneaker is missing? If you were walking along and all of a sudden your left foot got cold [...]
Being in business is hard and many business owners know they need to be marketing and advertising but usually lack direction. Here are some things to help you get back on track: Create a business identity. Do your business cards, stationery and web site all have fragmented themes? Do you have a professionally created logo? Are [...]
Many times I come across companies that tell me they were contacted by a search engine optimization company and they are confused by what they said. They are excited about it because they fell for a sales pitch but don’t understand one thing that was said. So they want a second opinion and I am [...]
I know the title sounds strange but in marketing this is what we want to accomplish. The first time a prospect sees your ad or hears a your radio spot or views your website, etc. theses are all first touches in the sales and marketing process. Then as you continuously market to them they are [...]