We have been hearing many radio commercials extolling the benefits of a certain email service. They go on to infer that just by signing up with them your business will increase. We want to make sure everyone that is in business knows that is NOT true.

For a email campaign to be a success many strategic things need to be addressed way before you send any emails.

For example:

These are only a few of the things that need to be considered.

It’s not just sign up, send and the checks come rolling in.