Have you recently been at a retailers check out when the clerk asks you to give your email address but does not tell you why they want it or what you can get if you give it? Because of this not many give it. This happens to me 99% of the time. Now that’s a terrible percentage for the retailers as it proves that their employees are not trained sufficiently and are not supervised with penalty (yes, I said it). This can cost the retailer thousands of dollars in lost future revenue.
Here are some free tips to help you.
- Collect emails from customers all year.
- Have an employee tell people that are in the store to get ready to give their email address at checkout and how they will benefit from giving it.
- Have a poster, or a hand out, with the reasons to give your email address.
- Make sure you have a STRONG OFFER which will incentivize them to give their email to you. (Tip: Give them a percentage off of the sale right away and another valuable offer that is sent to them at their email address for a future purchase.)
- Tell them you will keep their email private and will never sell their information. (Only if it’s true.)
- Tell them that anytime they wish they can unsubscribe to future emails.
- When collecting their email associate the email with the purchase in your database. Then you sort and offer coupons for similar and up sell items in the follow up email.
- If they will not give their email address, believe it or not they might not have one, ask them for their snail mail address so you can also send them the offers.
- And the most important thing I only saw happen 10% of the time is to DON’T FORGET TO SAY THANK YOU!
Do you have any other ways you collect emails?
If you want to learn how to incorporate a system for doing this just contact us and we will be happy to discuss it with you at no charge.
As always thanks in advance for your comments.