There are many books on the subject of marketing and website design but I just wanted to boil it down so you never take your mind off of the importance of using your website effectively. A website is NOT something you create and leave to gather cyber dust on the Internet. Think of it as [...]
If you are in business you have probably heard of Loss Leaders. Simply, a loss leader is a product or service sold below its market price in an effort to gain a customer. Every company needs to have a loss leader if that company has a lifetime value attached to its customers. In other words [...]
How’s your reputation? According to Wikipedia Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas, such [...]
Maybe it’s an inescapable trait of human beings to throw out the old in favor of the new. Cassettes replaced vinyl records, CDs replaced cassettes, and MP3s have largely replaced CDs. But was that really a linear path forward? If so, why do so many vinyl enthusiasts claim that we've never had that kind of [...]
The problem with every door direct mail from the US Postal service is that you are still gambling. Every Door Direct mail is still mass marketing NOT hyper target marketing. (Even if it might look this way.) Let's say you are a plumber and you want to target a specific postal route because through a [...]
Everyone thinks that word of mouth is the best form of advertising. In fact, many companies have made money solely via word of mouth referrals. However, putting all of ones eggs in the word of mouth basket is not wise. In business you need to make sure that you are constantly exposing new customers to [...]
Are you a company that sells B to B (Business to Business)? Looking for marketing advice on how to market to business owners? The tips below will show you how to market to business owners. Make sure before you implement any techniques, when marketing to business owners, you have a fantastic website that will convert [...]
Here is a quick Search Engine Optimization tip. When you are looking to tweak your Search Engine Optimization (SEO) on your blog posts and web pages one major thing to remember is to make sure you are actually using search terms that your CUSTOMERS would use to find answers. Also, only use COMMON industry terminology [...]
From Wikipedia Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by [...]
Have you recently been at a retailers check out when the clerk asks you to give your email address but does not tell you why they want it or what you can get if you give it? Because of this not many give it. This happens to me 99% of the time. Now that's a [...]