If you want a “website money making machine” then it’s time to take it to the next level.
A sobering fact.
If you want your website to be successful you need a company that has extensive knowledge and experience in traditional and digital marketing strategies. You need proven techniques that work, not theory! Unfortunately, many website design companies have very limited, if any, knowledge of marketing and promotion and this is a huge problem and money waster. Before a website is created every marketing goal (online and offline) of your company must be explored. If you overlook this you will be throwing your money away, period.
Some important questions to ask yourself:
What do you want your company website to do for you?
Is your goal to generate leads, promote your company as an “expert source” or allow customers to make purchases online with a shopping cart? What about mobile? Do you have a mobile website? Over 20% of all web searches are done through a mobile device. This goal will determine the direction of your website.
Is your website branded with your company image?
When you professionally brand your website it shows your customers you are a professional company. It helps customers remember you and compliments your traditional advertising allowing your marketing and advertising to perform better.
Who are your customers? Are you using behavioral marketing correctly?
You need to have professional, compelling copy combined with the right colors and images so your customers feel good about your company. Doing so also helps you move them forward in the selling process. In addition, the website navigation must be designed from the customer’s point of view.
Do you want your website to be found in the organic search results?
Ethical Search Engine Optimization (SEO) must be utilized. By not doing it right could accidently get your website banned by the search engines. In addition, an active blog will also help generate organic search engine traffic.
Do you want to be held hostage by your web designer?
If not, then you need the ability to easily make changes to your website without incurring more costs.
How are you going to get qualified traffic after the website is live?
It seems like there are hundreds of ways to market your company’s website but which ones are the most effective for your industry? Where are your companies potential customers? What are they reading, listening to, and who are they currently engaging with? You need to know.
Are you using Facebook and other social media venues effectively?
You can no longer ignore the power of social media marketing. Did you know there are ways you can accomplish your goals with minimal time and cost investment?
What is your video strategy?
Video is one of the hottest ways to promote your business online. If you are serious about your success then this is another tactic you cannot ignore.
The good news is that we have been answering these and many more important questions for our clients for over 16 years. Whether it’s a new website or a redesign you deserve the level of experience we provide.
Our one single focused mission is to create a “website money making machine” for your company. After all, the goal of your website should be to make your companies cash register ring…right?