If you are going to advertise your company in any publication it’s important to remember that when you get your ad designed by the people who are working for the publication, in most cases, the ad will look similar to all the other companies in that publication. BIG PROBLEM! We see it all the time. Logo first, poor headline, some text that is confusing, no call to actions, phone number same font size as the main copy text, etc, etc. FAIL!
If you are going to spend the money to advertise then DO IT RIGHT! For a bit more you can have a professionally designed, strategic ad created that is designed to generate interest in your company by appealing to your customers demographics and psychographics. In most cases the publication can give agencies like us a discount for doing the ad. Sometimes the discount you get pays for the professionally designed ad! Remember you also save that amount Month after month.