Some companies spend millions on their brick and mortar stores. Thousands on a lease. Many more thousands tied up in inventory. Then they have to pay personnel, insurance, etc. But when it comes to creating a killer website and memorable brand for their company they try to do it for under $500.00. Are these the [...]
An ArchRival study of "college students" found that 78.5% didn’t know how to scan a QR code. So what is the easy fix? Place text next to it that says "scan our QR code for great deals" or whatever. Here is another great tip. If you are using a QR code in your marketing MAKE [...]
Some business owners create their marketing strategy in January but many do not. The good news is if you own a business you can prepare your marketing for the rest of the year right now. That's right! Why wait? By using an advertising and marketing agency, like ours, you can get it all done now [...]
What keeps you up at night? Even in a thriving economy many businesses don’t have the sales or profits they had hoped for. The reasons may not be obvious to you - until we stand back together and look at your business. Then they become crystal clear. We have a proven track record of helping [...]
If you want a “website money making machine” then it’s time to take it to the next level. A sobering fact. If you want your website to be successful you need a company that has extensive knowledge and experience in traditional and digital marketing strategies. You need proven techniques that work, not theory! Unfortunately, many [...]
This time of year advertising salespeople are out there in full force. Especially the yellow page type media. Many of our clients ask if we think that the yellow type books are still a good idea in this new digital economy and the answer is "it depends". You need to know if these types of [...]
The most important simple question to ask yourself when creating your marketing strategy for the New Year is "How can I do better?" This simple question should get your creative juices flowing. (So have a notebook handy.) There are many ways to do better and here are some to help you get started. Re-evaluate Your [...]
Here is a great program one of our clients launched. Click here to visit the site. K9 Confections Cookies for a Cause program Cookies For a Cause is a program K9 Confections launched in the hopes of providing special treats to animals in shelters. Through the purchases made by K9 Confections customers, it is possible for [...]
Imagine this…it’s the busiest time of year for your business. The phone is ringing nonstop. Yet you decide to only help roughly half of your customers. That would be insane, wouldn’t it? Yet that’s exactly what’s happening to businesses that ignore, or fail to optimize their mobile presence. Google estimates that this year, roughly 44% [...]
Just because you lost the sale does not mean that you stop marketing to the prospect. You always keep everyone you come in contact with in the sales loop. You never know when the prospect changes his or her mind or if the company they choose over you went out of business or stopped servicing [...]