For retailers that have a storefront it is important to remember that the marketing mix also includes the retail customer experience. When a customer enters your store it's of utmost importance that the proper sight, sound and scents are used to invoke the feelings that will move your customers to a purchase. Now I am [...]
Many businesses have embrace the idea of creating a social media marketing strategy.....Sorry, I mean they are starting to use Facebook, LinkedIn and maybe Twitter. There are big differences between the two ways of doing it. Are you Just a participant? Signing up for the big three is great and I certainly encourage you to [...]
When consulting on advertising I often get asked what the offer should be to get the maximum amount of calls. Here are a few things to consider. The more pain the better. Give as much as you can to get a new customer. Then once you got them you will re-market to them over and [...]
An easy way to spend less on advertising is to make sure that you have a great informative website to compliment all of your advertising and marketing endeavors. Think of your website as the center of all your advertising and marketing. Everything you do will point to the website. Once your website is up, it [...]
We did it again! We created a postcard for Ariba Oil sent it out and they received over 20% return!!!
If you absolutely know without a doubt that you offer a better solution to your customers then your competition and you're still finding it hard to acquire new customers then your must reevaluate your entire sales and marketing endeavors. Call today and we will help you with a FREE evaluation.
A few days ago I was speaking with a client about social media and how it can improve their companies' exposure and in many cases, if worked correctly, can bring them new business. But with social media technology many people rely too much on the actual tool they are using. Social media marketing sites like [...]
When you are advertising your business you need to make sure that you are placing it in the right place and with the right message. These two important items are usually missed simply because many businesses owners do not know exactly who their customers are. You should know your customers Geographic, Demographic and Psychographic variables. [...]
After many conversations in the last month I am amazed that many business owners do not train their employees in sales and customer service and this is a huge oversight. If you're a business owner and have employees that answer the phone with the ability to make a sale either a cold sale, up sell, [...]
Many people ask me what are the most important things they can do to increase quality website traffic? Although there are many “most important” things there are two very simple things you can do right now. I boiled it down to two but still after reading this many of you will not implement the advice [...]