This time of year advertising salespeople are out there in full force. Especially the yellow page type media. Many of our clients ask if we think that the yellow type books are still a good idea in this new digital economy and the answer is "it depends". You need to know if these types of [...]
The most important simple question to ask yourself when creating your marketing strategy for the New Year is "How can I do better?" This simple question should get your creative juices flowing. (So have a notebook handy.) There are many ways to do better and here are some to help you get started. Re-evaluate Your [...]
Here is a great program one of our clients launched. Click here to visit the site. K9 Confections Cookies for a Cause program Cookies For a Cause is a program K9 Confections launched in the hopes of providing special treats to animals in shelters. Through the purchases made by K9 Confections customers, it is possible for [...]
Imagine this…it’s the busiest time of year for your business. The phone is ringing nonstop. Yet you decide to only help roughly half of your customers. That would be insane, wouldn’t it? Yet that’s exactly what’s happening to businesses that ignore, or fail to optimize their mobile presence. Google estimates that this year, roughly 44% [...]
Just because you lost the sale does not mean that you stop marketing to the prospect. You always keep everyone you come in contact with in the sales loop. You never know when the prospect changes his or her mind or if the company they choose over you went out of business or stopped servicing [...]
Attention business owners! Here’s a way of exposing your company to the right customer. And it’s free...by using social media (Facebook, Linkedin, and Twitter, etc.). Tom Forgione, President and Chief of Customer Happiness at Web Alliance International, Inc. will show you the way. Great for beginners. Please Call to register: 609-693-5133 Or click here to register [...]
Use your business card like a mini brochure and make sure you have all your social media and links to your companies' blog on the back.
Did you know that millions of people currently use their cell phones to find companies on the web? They look for company information including phone numbers, directions, products and services for sale and more. Many of them are accessing websites to compare products and prices while shopping to make sure they are getting the best [...]
Waretown Branch Ocean County Library Saturday, Jun. 11, 10:30am-12:30pm Your product or service deserves to have its own website. In this free two hour workshop Thomas Forgione will guide you through the choices needed to make a functional, attractive, and profitable website. Mr. Forgione is a resource member of SCORE (a nonprofit association of small business [...]
Unless you've been under a rock you've heard about The Pareto Principle aka the 80-20 rule. It states for many events roughly 80% of the effects come from 20% of the causes. (Not just in life but in business as well.) If you ever wanted to know what advertising and marketing endeavors are bringing in [...]