From Wikipedia Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by [...]
Have you recently been at a retailers check out when the clerk asks you to give your email address but does not tell you why they want it or what you can get if you give it? Because of this not many give it. This happens to me 99% of the time. Now that's a [...]
Do you want a great idea to make money by offering your services as a bonus and market your company without incurring any marketing or advertising costs? Find a company that sells to customers that are similar to your client base. Then ask them if they want to offer a bonus of your consultation to [...]
If you are going to advertise your company in any publication it's important to remember that when you get your ad designed by the people who are working for the publication, in most cases, the ad will look similar to all the other companies in that publication. BIG PROBLEM! We see it all the time. [...]
If you are a business owner and are going to stay open extended hours during the holiday season it's important to remember that your employees will be working more hours than usual and will become less "enthusiastic" when it comes to customer service. Now I understand that we are all only human but if you [...]
We have been hearing many radio commercials extolling the benefits of a certain email service. They go on to infer that just by signing up with them your business will increase. We want to make sure everyone that is in business knows that is NOT true. For a email campaign to be a success many [...]
I know that you come to my blog to get website design and marketing advice but today I want to bring to your attention something I that is gnawing at me. Last week I was on an appointment and the client was very unhappy because the service a "professional" was giving them was sub par. [...]
As a business owner you fall into two categories when it comes to website design. You either have a website or you don't. In today's economy if you have a new or existing business without a website strategy I am sorry to say you are overlooking one of the best ways to generate sales and [...]
No. In Seth Godin's Blog had an interesting article today titled "You won't benefit from anonymous criticism". In it he goes on to describe how to obtain useful criticism that is not anonymous. This is something that all business owners should do as part of their marketing strategy. In addition to opening a dialog with [...]
Here is an amazing, website conversion, cash register ringing, life changing, technique to convert browsers into customers on your website. It is so revolutionary that it might even help you become more attractive to the opposite sex and increase your social status. It might even help you get elected to a political office or get [...]