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So far Thomas Forgione has created 61 blog entries.

Does your company use Social Proof in its marketing?

From Wikipedia Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by [...]

Don’t turn your employees into a bunch of Grinch’s! Tired employees equals poor customer service.

If you are a business owner and are going to stay open extended hours during the holiday season it's important to remember that your employees will be working more hours than usual and will become less "enthusiastic" when it comes to customer service. Now I understand that we are all only human but if you [...]